My first Reuters story was published last week. I reported on the state of the market for electrified vehicles. Below is an excerpt and a link to the full piece:
DETROIT – A ‘green’ showroom, free charging stations and several acres of solar panels are all part of the pitch by Galpin Ford dealership to environmentally minded car buyers in southern California.
So how many plug-in hybrid and electric vehicles has the Los Angeles dealership actually sold?
“Very, very few,” said Beau Boeckmann, whose family owns Galpin Ford, the automaker’s largest U.S. dealership. Only 2 percent of the vehicles Galpin sold last month were plug-ins.
Dealers and analysts don’t envision a huge leap in sales of plug-ins any time soon despite still-high gasoline prices, a raft of price cuts and cheap lease deals on EVs. Other enticements include a steady stream of new green-car entries and hefty federal and state incentives.
“Between now and 2020, I don’t see (EVs) getting too far beyond a couple of percentage points” of market share, said Matthew Stover, an industry analyst with Guggenheim Capital Markets.
Obstacles to EV sales include getting shoppers just to try an electric or hybrid car, easing their qualms about such things as having enough charging stations and, for the salesman, the extra time and effort it takes to close a deal.
HybridCars.com, which tracks sales, says demand for plug-in vehicles is beginning to pick up. But total plug-in volume remains relatively modest – only 32,705 sales through May, representing a modest 0.5 percent of total industry sales.
For more, check out the full story on Reuters.com.
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